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Image Management |
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A good face is a fortune! |
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No man is an island. No corporation too.
This is where images come into play. The Image plays the important role for customers, employees, shareholders, investors and the public. |
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Microsoft may be the leading software producer in the world. But it needs to work twice as hard to keep the image from floundering, as there is a regular onslaught on it. From the small to the big, everybody has an image. Some good, some negative. Keeping it positive makes all the difference to the company’s fortunes. |
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Brand Management |
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Not just a face in the crowd! |
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Brands rule the roost. Ask the advertising geek. Ask the marketing whiz kid. Ask a housewife. Ask yourself. Brands rule. The bigger the better. But who puts it there, on the pedestal - not just advertising. Ok, advertising builds brands, true. Thanda matlab Coca Cola. But let’s face the fact. We are all not selling Coke. Nor are we selling soap. So you can’t hire the sweet looking thing and go an air with her mouthing – Paanch matlab SEI-CMM 5! |
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Brands are made and unmade in the minds. Advertising holds sway for some and never more. PR makes the face in the crowd stand out. |
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PR – Reputation Management |
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Equity and character… |
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Reputation. Haven’t we all heard of the proverb - Character lost, everything lost? Reputations of companies are their character. Hard to build. Easy to lose. |
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Not every product can be a reputed one. Heavy advertising will make a company reputed. But it will not build a reputation. Advertising can bring in the customers. But it takes more than advertising to make a reputation. Perhaps good products. Perhaps even good service. But reputation takes some more. Long and sustained efforts. |
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Reputation, we might add, is the most precious asset for any company. |
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PR – Perception Management |
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Do blondes really prefer gentlemen? |
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Everybody has a perception. Like a novel you read and the movie that you see based on the novel. They differ. |
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Between what you say and what they think. Like the adage of what we think we are and what we, in reality, are. Perception counts because it is not just a question of disseminating information. It’s a question of changing pre-set configurations in the mind. Mind-sets. Opinions. How do you change that? |
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Pretty tough. But not impossible. |
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Change Perceptions. Change Worlds. |
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PR – Launch Pads |
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Well begun is half-done. |
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Launch Pad. From rockets to rock stars to roller pins. To do well, they need a good launch pad. After all, the simple truth is, well begun is half done! So it is that a good part of PR is to ensure that there is a long-term impact from the first move.
Impress the audience.
The customer. |
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PR – Media Management |
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Five seconds of fame...
The media makes our mind.
However harsh it may sound, reality is - the media plays a mega role in making us all into what we are. Companies can be made and unmade with a simple headline. Never mind the body copy. Celebrities can die out if they are not in the news.
And with today’s PR being mostly about getting oneself into the news pages, it has become tougher to get the right kind of coverage.
Good contacts count. Better still is good copy. |
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PR – Content Management |
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Elementary, my dear Watson…
Content is king. There are no two ways about it.
Newspapers love good copy. News. That will make people sit up. Will sell more copies.
Will win some laurels for the journo.
So how does one get them to get you in print?
Simple. Good copy. Dressed and served well. Written impeccably. Presented with flair and panache. No matter how drab the subject matter. A good writer will make it sound good. It’s all about selling skills to the right beat while targeting the right column.
Content matters. |
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PR – Liaison: Govt. & Others |
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For want of a shoe nail…
Customers, you will get with advertising. Clients, through hard selling. But between the cup and the lip is a whole mile of difference. Sometimes simply enough, for want of a good liaison office, contracts and projects worth millions are lost. Licenses and government approval take time making the competitors get away with plum assignments while you are left fiddling your fingers. So get your checklist ready. The horses need shoe nails. |
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Celebrity Managment |
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Few minutes of fame…
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