K2 Communications helped recreate content highlighting India focused areas of technology products and solutions. K2 successfully completed this campaign by taking advantage of the press attention of the yearly public cloud event, identifying appropriate publications and columns for HR articles, including involvement in industry stories and prominent trade publications. In this campaign, the projects gained a tremendous response. The media attention was more towards unique and innovative practical projects that helped the corporates to invest in resources and patented projects.

K2 Communications created a compelling PR narrative and tactful execution ensuring the business is visible to stakeholders and influencers at all levels within the real estate industry. K2 embarked on a campaign to grow its reputation as well as the awareness of the brand and this was accomplished by securing high-quality coverage with the leading publications in national media. In addition, K2 worked on a consistent stream of thought leadership pieces tied to news moments throughout the year, sharing insight of the industry trends and engaging with national media on larger company initiatives and highlighting the key differentiating factors that set the client apart has resulted in many impactful stories. K2 Communications managed to attract and create content that enhanced the perception of the firm as a leader in the real estate industry.

Box Hotels had a strong online travel agent (OTA) presence across India. When it re-established itself as a flagship hotel in Goa, the business needed a distinct new identity and brand. We set out to achieve this through effective Digital PR, social media management, search engine optimization (SEO), PPC advertising, content management and lead management. The first leg of campaigns yielded a 28% jump in Facebook following and 500% increase in organic post reach. That’s not all, revenue saw an uptick with 5 confirmed booking per month increasing M-o-M occupancy by 30%. The cherry on the cake was the brand being covered in US-based Upscale Living magazine through organic promotion.

After a thorough understanding of the highlights of the school and potential media opportunities, K2 began a campaign to establish TRIO as a leading international school in Bangalore. The team highlighted proactive initiatives and academic excellence through student profiling, press releases and events. K2 regularly counselled the client on in-house events and promoted thought leadership in the form of authored articles and participation in trend stories.