To create a distinct brand identity from the previous affiliation which was a strong OTA with a pan-India presence, re-establishing brand identity for the flagship hotel in Goa.
Tactful placement of opinionated articles across Indian publication as a part of the media advocacy program
To position as one of the leading multispecialty hospitals in India committed to deliver high-quality treatment
To position the client as a pioneer in developing integrated communities. Increasing brand awareness was of major importance to assist with its business growth. We were tasked with creating a PR strategy to communicate the core competencies of the business and position it as a thought leader with its unique offerings.