K2 Communications strategized that there will be media intervention in the first year of the hospital’s launch. K2 focused on creating a buzz around the brand, its unique offerings and services in the area of South Bangalore. It was supported by in-depth market research and an understanding of the centres of excellence. K2 launched a campaign that highlighted the state-of-the-art technology, expertise and infrastructural highlights of the new hospital. PR outreach was supported by health drives, awareness campaigns, outstanding case studies, thought leadership articles and expert insights in trend stories on a regular basis.

This leading multispecialty hospital wanted to strengthen its position as a high-quality treatment centre and we employed different PR vehicles to accomplish this. By identifying suitable spokesperson opportunities, placing thought leadership articles and publishing stories of medical excellence in sought-after specialties such as cardiology, liver, neurology, bariatric surgery. in leading publications, we began to create a buzz about Columbia Asia. In addition, we used authored articles, industry/trend stories, press releases, press conferences and interviews to boost our efforts. It paid off when we secured exclusive large format coverage for case studies across publications like The Times of India, Deccan Herald, Bangalore Mirror, Prajavani, Vijayavani, garnering 1000+ media imprints across India, with over 80 in the Times Group publications.

In order to understand the competitive landscape and strengths of Aster CMI in Bangalore, K2 conducted in-depth interviews with doctors, with leading publications. Backed by the insights derived from our research, K2 developed a robust PR program for Aster CMI which included an array of activities which included media relations, reputation management, profiling of leading doctors at the hospital through industry stories, authored articles and case studies and promotion of unique cases diagnosed by Aster CMI doctors through press-conferences and nation-wide press releases.

K2 Communications helped recreate content highlighting India focused areas of technology products and solutions. K2 successfully completed this campaign by taking advantage of the press attention of the yearly public cloud event, identifying appropriate publications and columns for HR articles, including involvement in industry stories and prominent trade publications. In this campaign, the projects gained a tremendous response. The media attention was more towards unique and innovative practical projects that helped the corporates to invest in resources and patented projects.