We make PR work for you in the markets that matter most to your business.
For the last 18 years, K2 Communications has arranged over hundred press conferences for Wipro Limited for the annual as well as the quarterly release of their financial statement/s. Being a publicly listed company puts on added responsibility to the agency. Wipro Limited is very happy with the commitment K2 has shown and this reflects on our continuing to be handling PR for the company.
In order to understand the competitive landscape and strengths of Aster CMI in Bangalore, K2 conducted in-depth interviews with doctors, with leading publications. Backed by the insights derived from our research, K2 developed a robust PR program for Aster CMI which included an array of activities which included media relations, reputation management, profiling of leading doctors at the hospital through industry stories, authored articles and case studies and promotion of unique cases diagnosed by Aster CMI doctors through press-conferences and nation-wide press releases.
ASTER CMI HOSPITAL
After a thorough understanding of the highlights of the school and potential media opportunities, K2 began a campaign to establish TRIO as a leading international school in Bangalore. The team highlighted proactive initiatives and academic excellence through student profiling, press releases and events. K2 regularly counselled the client on in-house events and promoted thought leadership in the form of authored articles and participation in trend stories.
Trio World Academy
K2 Communications strategized that there will be media intervention in the first year of the hospital’s launch. K2 focused on creating a buzz around the brand, its unique offerings and services in the area of South Bangalore. It was supported by in-depth market research and an understanding of the centres of excellence. K2 launched a campaign that highlighted the state-of-the-art technology, expertise and infrastructural highlights of the new hospital. PR outreach was supported by health drives, awareness campaigns, outstanding case studies, thought leadership articles and expert insights in trend stories on a regular basis.
ASTER RV HOSPITAL
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