We make PR work for you in the markets that matter most to your business.
Azim Premji University, a not-for-profit university, part of the Azim Premji Foundation, wanted to promote Liberal Arts through their fellowship program meant for students who wanted to build a career in education while pursuing undergraduate and post-graduate degrees. Tactful placement of op-ed articles across Indian publications were part of our media advocacy program. Through by-lined article placements, creating journalist interest in social themes and changes, and featuring unique research-oriented and practical programs, we succeeded in gaining long term recognition for the University as a high-quality, educational institution with social impact.
Azim Premji Foundation & University
Box Hotels had a strong online travel agent (OTA) presence across India. When it re-established itself as a flagship hotel in Goa, the business needed a distinct new identity and brand. We set out to achieve this through effective Digital PR, social media management, search engine optimization (SEO), PPC advertising, content management and lead management. The first leg of campaigns yielded a 28% jump in Facebook following and 500% increase in organic post reach. That’s not all, revenue saw an uptick with 5 confirmed booking per month increasing M-o-M occupancy by 30%. The cherry on the cake was the brand being covered in US-based Upscale Living magazine through organic promotion.
The Hiranandani Group wanted to establish themselves as a pioneer in developing integrated communities, expanding their reach and brand awareness even further. We created a compelling PR narrative to ensure the business was visible to stakeholders and influencers in the real estate industry. We embarked on a campaign to grow the reputation and awareness of the brand by securing high quality coverage with leading publications in national media. Add to that thought leadership pieces tied to timely news moments, industry insights and trends, that appeared in the national media throughout the year. The brand received over 1000 impressions in leading publications resulting in pan-India visibility and impactful stories.
House of Hiranandani
This leading multispecialty hospital wanted to strengthen its position as a high-quality treatment centre and we employed different PR vehicles to accomplish this. By identifying suitable spokesperson opportunities, placing thought leadership articles and publishing stories of medical excellence in sought-after specialties such as cardiology, liver, neurology, bariatric surgery. in leading publications, we began to create a buzz about Columbia Asia. In addition, we used authored articles, industry/trend stories, press releases, press conferences and interviews to boost our efforts. It paid off when we secured exclusive large format coverage for case studies across publications like The Times of India, Deccan Herald, Bangalore Mirror, Prajavani, Vijayavani, garnering 1000+ media imprints across India, with over 80 in the Times Group publications.
Columbia Asia Hospitals
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