Shiva Shankar Devaraj, the Founder and CEO of K2 Communications, is a formidable, recognized leader and influential voice in the public relations (PR) and communications industry in India. With over three decades of experience, including two decades managing his own agency, Shiva has established himself as a seasoned expert in the field. His unparalleled knowledge and insights make him one of the top consultants for branding and communications, helping businesses craft winning strategies that deliver measurable results.

As the industry evolves with the rise of new-age media and the Gen Z workforce, Shiva’s ability to adapt and thrive has been critical in guiding his clients through these challenges. His strength lies in understanding the complexities of modern PR, ensuring that his strategies are always on point and geared towards long-term success. He believes in the power of relationships, and his people-first approach has earned him a reputation for being the go-to expert for any communication or crisis management need.

Popularly known as “Shiv,” he has worked across multiple locations in India and has expanded his consulting expertise to international markets, advising brands in remote regions like Lisbon, West Africa, and parts of Europe. His global experience has broadened his perspective on success, helping companies define and measure their impact with a strategic focus on scope and timelines, offering a fresh outlook on maximizing ROI in today's fast-paced environment.

Shiva’s early career was marked by his mastery of media management, earning him a reputation as a crisis management specialist. His ability to handle heated situations with finesse has distinguished him as an expert in defusing complex issues. Armed with a Master’s degree in Journalism and Mass Communications from Mysore University and a PG Diploma in Public Relations, Shiva’s academic foundation complements his practical expertise, helping him become a trusted leader in the communications industry.

At K2 Communications, Shiva’s leadership is not bound by rigid processes or SOPs but is driven by a commitment to excellence. His emphasis on long-term relationships, both with clients and his team, is K2’s unique selling proposition. Shiva’s approach has always been about creating a sustainable, impact-driven brand—an achievement that stands as a testament to his vision and dedication.

Shiv is the epitome of a PR personality. He is charming and effusive with all and has a rare distinction of humility and talent that is hard to find among many accomplished leaders. He started K2 over two decades ago, ripe and rich with experience in PR, with a government company and amongst Bureaucrats back then and with a few PR agencies. K2 Communications continues to be a trusted partner for businesses looking to navigate the complexities of modern PR and communications, offering not just services, but strategic counsel that drives real results.

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