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Published Articles
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Public Relations at K2
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Prashant G N
The importance of Ethics in Influencer Marketing
March 21, 2024
K2 communications
Reputation: What is your ’Likeable’ factor?
January 27, 2024
Vivek Vashist
Milking Success: The Dairy Showdown Between Mother Dairy and Country Delight
November 3, 2023
Shiv Shankar Devaraaj
Sustainability in Business Practices: A Key Part of Modern Branding
October 13, 2023
Abhishek Vissapragda
Importance of guidance in PR
October 9, 2023
Ritu Manohar
K2's 20-Year Anniversary Celebration: Veni, Vidi, Vici
March 16, 2023
Shiv Shankar Devaraaj
From Working Capital to Leading PR Firm: Mother’s Motivation Drives K2’s 20-Year Journey
March 8, 2023
Ritu Manohar
Are PR and AI heading down the same career path ?
February 8, 2023
Shiv Shankar Devaraaj
7 Emerging Trends in Public Relations
January 30, 2023
Shilpa R
Why is K2 Communications the Best PR Agency in Bangalore?
June 29, 2022
Shilpa R
B2B and B2C Public Relations Campaigns: How are they different?
June 6, 2022
Shilpa R
How Does Digital PR Improve Credibility of Online Experiences While Closing the Gaps of Traditional PR?
May 22, 2022
Meghamala Paul
How to be a Pro At Millenial Marketing?
March 22, 2022
Meghamala Paul
How to leverage PR for enabling business amid covid situation
February 14, 2022
Meghamala Paul
Future of public relations: PR trends in 2022
February 1, 2022
Meghamala Paul
Non Fungible Token
January 16, 2022
Meghamala Paul
How Digital Marketing can help the Industry to prosper.
December 27, 2021
K2 communications
Do's and Don't of Social Media
December 14, 2021
K2 communications
Impact of digital media on brand awareness.
November 29, 2021
K2 communications
Importance of SEO in the current digital world
November 15, 2021
Prashant G N
Nobel Peace Prize for Journalists: A Noble Cause
October 28, 2021
Shiv Shankar Devaraaj
Work from home: CEO's view
September 30, 2021
K2 communications
Social Media Secrets Businesses Should Know
September 19, 2021
Nica Reyes
How to network in a pandemic?
September 12, 2021
Prashant G N
Facts (and Myths) of News in the Digital Age
August 3, 2021
Suraj Jadhav
Social Media Growth For Your Business
August 3, 2021
K2 communications
What no one tells you about the importance of competitive analysis in SEO and how to do it?
July 7, 2021
Suraj Jadhav
Competitor Keyword Analysis: Organic & Paid
June 30, 2021
Savia Jane Coelho
Become a LinkedIn All-Star in 10 Easy Steps
May 25, 2021
K2 communications
These digital PR myths may be ruining your digital communication!
March 31, 2021
Shiv Shankar Devaraaj
Community Marketing & Management in Digital PR
February 23, 2021
Shiv Shankar Devaraaj
Post-pandemic PR: 6 predictions for 2021 and beyond
February 9, 2021
Shiv Shankar Devaraaj
2C’s of transformation: The PR agency of the future
February 4, 2021
Suraj Jadhav
Digital PR vs Digital Marketing: Let’s clear it up
January 18, 2021
Suraj Jadhav
Digital PR basics: Six steps to getting started
January 5, 2021
Suraj Jadhav
White Paper: Why it’s an effective tool for your brand
November 17, 2020
Suraj Jadhav
E-Commerce: Evolution and Future
July 16, 2020
Suraj Jadhav
Social Media for Crisis Communication
June 29, 2020
Shiv Shankar Devaraaj
The future of Education in India post COVID – a roadmap for educational institutions
June 16, 2020
Suraj Jadhav
LinkedIn Profile Optimization- Add value to your online branding
May 27, 2020
Suraj Jadhav
Influencers- Helping keep brands relevant during COVID-19
May 24, 2020
Shiv Shankar Devaraaj
Companies with Solid Business Models can weather the volatility storm
May 19, 2020
Shiv Shankar Devaraaj
Consolidation in PR- What the industry needs today?
April 22, 2020
Shiv Shankar Devaraaj
The Art and Science of Reputation Management in PR
April 16, 2020
Sanjana Rao
Get paid right for your services
April 7, 2020
Shiv Shankar Devaraaj
Corporate Communications guidebook for companies to navigate coronavirus crisis
April 7, 2020
Shiv Shankar Devaraaj
Golden Chariot- A Golden Opportunity to test our PR mettle
April 7, 2020
Prashant G N
What’s a Journo doing in a PR agency?
March 30, 2020
Shiv Shankar Devaraaj
Boosting Public Confidence Through Communication And Transparency: Say ‘Yes’ To PR Mediums
March 27, 2020
Koyel Saha
Get Real- You don’t need that stole/jacket/pullover here!
February 20, 2020
Shiv Shankar Devaraaj
The first rule of Entrepreneurship- Cultivate meaningful friendships!
August 3, 2019
Shiv Shankar Devaraaj
Hitting a Six- How brands can knock PR issues out of the park with sports
April 23, 2019
Shiv Shankar Devaraaj
Dare To Win- How We did it in PR
April 2, 2019
Prashant G N
Consumer PR- No, it’s not Marketing!
March 17, 2019
Shiv Shankar Devaraaj
The balancing act- PR- the place where women are on par with men
March 12, 2019
K2 communications
My language, My rules: Integrating Vernacular Languages in Public Relations in India
February 26, 2019
Sreemoyee Chatterjee
Looking for a renaissance in the PR industry? Embrace diversification and be inclusive
February 18, 2019
K2 communications
The Changing PR Landscape
February 11, 2019
Sumit Jain
How social media and big data are changing the game of Indian politics
January 13, 2019
Shiv Shankar Devaraaj
Why current scenario of the Indian media market requires PR agencies to do self PR?
January 10, 2019
Shiv Shankar Devaraaj
Who is writing the new code for Public Relations?
January 7, 2019
Shiv Shankar Devaraaj
New Year resolutions for the Indian PR Professional
December 30, 2018
Shiv Shankar Devaraaj
Letter to Santa from Team Healthcare @K2
December 23, 2018
Shiv Shankar Devaraaj
5 strategies to implement AI in your PR verticals
December 16, 2018
Shiv Shankar Devaraaj
Why green is a great hue for your company’s image
December 13, 2018
Shiv Shankar Devaraaj
Artificial Intelligence & Public Relations- The Game has just Begun!
December 7, 2018
Shiv Shankar Devaraaj
Framing- a double-edged sword in PR content strategizing?
December 7, 2018
Shiv Shankar Devaraaj
Can PR ever be 100% ethical?
November 23, 2018
Shiv Shankar Devaraaj
The Value of Video for Education & Healthcare Brands
November 18, 2018
K2 communications
K2 Communications- PR redefined
November 12, 2018
K2 communications
Should internships be the best learning for Public Relation candidate?
February 21, 2018
K2 communications
PR Professionals Must Have Skills
January 15, 2018
K2 communications
Indian Millennial—Challenges for Digital PR
July 5, 2017
K2 communications
PR trends 2017: Blurring lines of PR
June 28, 2017
K2 communications
5 Things a PR can Do to Fine-Tune Social Media Reach
June 19, 2017
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