You are expected to be good at communication.
A graduation, in any stream, with a first class.
Good in communication: Written and Oral
While English is the lingua franca, if you are very good in a vernacular language, some concessions are allowed.
Business world knowledge is expected as is general knowledge and awareness of the happenings that are of importance.
An ethical standard is expected, as is punctuality and efficiency at work. Mature minds can be found even in youngsters and we expect people who join us to be true to their word.
You should be media savvy as well as technology savvy. You should be aware of social media and its impact on the masses. You should be accustomed to the Internet as well as the newer advances in technology such as AI.
Past work references are a must.
The primary task is to maintain a good client relationship.
You have to have a pleasing and pleasant personality.
The main task of the PR executive is to get media publicity for clients through constant efforts. research, analysis, reports, etc,
Day-to-day interaction with clients
Update them on media requirements
Query media on requirements
Pitch articles, stories, interviews, etc., as the need may be
Generate leads of business developments