Common Questions

Will I be buying articles, advertising, or space?

No. We can secure news media placement of stories about your company. Unlike advertising, companies don't pay for the placement of news stories. One of the key advantages of public relations over other marketing channels is that news media helps establish credibility for a company and its products or services. Although PR is not instant or overnight, it's a powerful way to build your company's brand and reputation.

Why should I use PR instead of advertising?

We all rely on the news to inform us, educate us, and entertain us. Do you regularly turn to any website, TV show, newspaper, or magazine for the advertisements? Studies show people are far more likely to believe a news story than an advertisement. The ROI on public relations leaves advertising's ROI in the dust. For less cost than advertising, PR creates a more credible message.

Why should I outsource my content?

Outsourcing content creation is more effective if you plan on publishing more than 50 blog posts every month. One of the main reasons for outsourcing content creation is simply because you don’t have time to do it yourself. The research, writing, and publishing of regular blog posts can be a full-time job on its own. That’s not even counting social media promotion and search engine optimization, two important components of content marketing. At K2 communications, our fixed content calendar ensures consistency in your marketing efforts.

Why do I need PR?

During the good times (new products, promotions, etc.) or during times of crisis (negative reviews, lawsuits, etc.), most marketers in the B2C industry focus on PR. However, this only accounts for a portion of the total PR needs.In PR, there is a lot of work behind the scenes before you see a win. The saying is true - "PR is a marathon, not a sprint."Imagine you have to make a significant announcement to trade media, but you have not done any PR groundwork beforehand. When the time comes, who will write the press release? Who will you send it to? Will it be published? K2 Communications' public relations team handles the groundwork for you - writing daily press releases and sending them to our database of nearly 275 media contacts, ensuring it is seen, follow up with the media to ensure our clients get their "win" results

Why do I need a PR firm if I can contact a publication directly?

You may be excited to announce the news to the public, but it will not automatically get good media coverage. To ensure that your announcement receives the attention it deserves, you must prepare and distribute it using a format that journalists can easily understand. You also need to ensure that your release reaches editors at the right time and with appropriate follow-ups

Who can benefit from public relations? Why do companies need it?

As a result of public relations, all organizations can build a positive reputation, connect with their communities, and reach their target markets. We have helped organizations across a spectrum of industries identify their unique needs during our onboarding and discovery process. We have worked on a range of initiatives for different industries, from small project work to full-service corporate retainers.

What will be included in the content management service?

To write, edit, design, and publish information in any format, K2 Communications uses advanced content management software with SEO integrations. In order to create content for every article, we conduct keyword research and SERP analysis. From planning, creating, optimizing, distributing,measuring and preserving content - we will manage the entire digital lifecycle for you.  

What is Public Relations?

You will likely get ten different answers if you ask ten people to describe public relations. Public relations differs from advertising because it is considered earned media, not paid media. It creates relationships with key media influencers to increase awareness of your industry, brand, and products. Public relations is all about telling stories, and we, at K2 Communications are responsible for telling them.

What are the PR services offered by K2Communications?

There are two main types of public relations services: those that focus on creating the news, and those that focus on organizing events.

At K2 Communications, our key services are: We create press releases and story ideas to share information about you with your target publications, TV channels, and portals. At press meet events, you'll have the opportunity to directly interact with the representatives of your target publications, TV channels, and portals. We also organize exclusive interviews with journalists, TV reporters, and experts who conduct special TV programs.

What are the benefits of public relations?

●     Your business benefits from a detailed understanding of its finances. Banks, financial institutions, and others in the ecosystem are impressed by your business's profitability. This results in more business opportunities with new investors, dealers, traders, agents
●     It also helps to retain existing ones because they become confident that they can rely on you. The goodwill in society created by your finances boosts the morale and esteem of your employees.
●     They are motivated because they know they are working for a profitable business that cares about them. This makes it easy to attract new talent.
●     You will also have a competitive advantage over other companies in the same industry.

Should I hire a PR firm or do it myself?

A PR campaign needs to be developed and executed over a period of time. Consider the value of the time you'll spend on PR against what you could accomplish in the same time if you focused your efforts on your expertise: your company.

K2 Communications is a full-service public relations firm - we generate news media coverage for our clients full time. We know how to pitch stories, write and distribute news releases, schedule speaking engagements and develop contact lists and relationships with the media. Make sure you consider these key points before deciding to handle your public relations in-house.

Does PR drive Marketing, or does Marketing drive PR?

Both marketing and PR strategies drive one another indifferent situations. Marketing drives PR strategy when there are promotions or content that PR can support through media awareness. K2 Communications believes combining all marketing elements (influencer partnerships, public relations,social media, etc.) is the best way to see results. Similarly, PR can drive marketing strategy by identifying relevant stories and content to pitch and driving marketing efforts to support promotional activities.

How do media outlets determine what they cover or print?

Not every story is news worthy, but we know how to find the ones that are. At K2 Communications, we understand our clients and their objectives and pitch them to the right outlets.

Is public relations more than just press releases?

Yes! While press releases are important, simply sending them out without using an overarching communications strategy will hinder the effectiveness of your message reaching the right media outlets—and ultimately your target audience. An effective communications strategy is a deliberate, comprehensive process that is essential to achieving measurable results for your organization.

How can we effectively measure PR?

Using tools like Cision and Hubspot, we can measure impressions and drive traffic to a company's site from placements

Do PR agencies also help in Digital visibility apart from print coverage ?

Most PR agencies have gone Digital as visibility is higher in the digital space. Hence PR works with Online PR and in traditional formats too. K2 Communications also offers Digital PR agencies.

Do you outsource your writing?

K2 Communications offers full-service press release distribution. Our staff of former journalists and professional writers craft effective, professional news releases for our clients. We also edit and polish news releases for clients who prefer to write their own releases. Press releases are a huge part of your outreach efforts, so make sure you trust the right people to handle them


PR Terminology

PR Measurement

The process of assessing and evaluating the impact and effectiveness of PR efforts, often using metrics like media impressions, reach, and engagement

PR Campaign

A coordinated series of PR activities and tactics designed to achieve specific goals or objectives

Crisis Management

The process of handling and mitigating the negative impact of a crisis or emergency situation on an organization's reputation

Media Coverage

Refers to when a news story or content is published or broadcast by a media outlet.


A formal or informal proposal made to journalists or media outlets to persuade or motivate them to cover a story or event

Media Relations

The practice of building and maintaining relationships with journalists and media outlets to secure positive media coverage.

Press Release

A written communication that provides information about a company, product, event, or news to the media with the aim of getting media coverage.

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