In today's world, where social media is ubiquitous, having a strong presence on social networks can be extremely beneficial. From advertising to lead generation to conversions, businesses can easily multiply their returns through Social Channels, and applicants could do the same by impressing hiring managers and landing the best-suited jobs. According to Careerbuilder, roughly 70% of employers look at social media to determine if an applicant conducts himself or herself professionally well on Social Networks- which is why adhering to the Social Networking Do's and Don'ts is critical in order to productively use this highly fruitful platform.
The idea of using social media for marketing can be intimidating. However, having a social media presence is something that today’s modern customers demand from brands, so a lack of it is usually causing concern.
Here is the top do’s and don’ts on using social media to help business’s marketing.
The Do’s Of Social Media:
1. Do separate business social media pages - Remember to create entirely new social media pages for business the moment the company decides to enter the world of social media. People frequently use personal accounts to share their opinions and information about their lives, and these should not be linked to the business. Keep personal or debatable thoughts off the business website.
2. Do post regularly and create a posting schedule - Managing and creating a publishing schedule will benefit both you as the company running a social media page and your followers who want consistency but not an overload of content.
3. Set clear goals and purposes - For business, social media activities, the company should focus more on establishing clear objectives. Those should follow your business purposes and goals with your brand awareness and developing the customer experience.
4. Help more than you sell - Who wants their news feed to be flooded with sales pitches all the time? Nobody. Though the company is in business to make money, the vast majority of social media posts should not be about that. Remember the 80/20 rule when it comes to this: 80 per cent of the subject matter the business posts or shares should be enjoyable or informative, with no more than twenty per cent directly related to the goods or services you provide.
5. Be Selective of Who You Follow & Who Follows You - Many people seem to believe that following a large number of accounts and having a massive number of followers can boost their social media presence and help them stand out online. These figures, however, are meaningless unless you engage with the right audience and community.
6. Do Check Spelling Errors - While this may appear to be a small concern, especially when sending an informal tweet or message, it is still necessary to check spelling and grammar to ensure the message the company is attempting to send is received correctly. Employers, peers, and other online users will perceive you as careless and lazy if your posts are constantly riddled with grammatical and spelling errors.
7. Think before you share - What you post becomes a representation of you and your business. Be proud of who you are and what you represent as a business while staying aware of the image you’re crafting as a result of the content you share. Consider factors like who your audience is, what’s expected on that particular platform, and which content makes you look like an expert.
The Don’ts Of Social Media –
Just as there are things the company should be doing when using social media, there are mistakes to avoid. Of the social media do’s and don’ts, here are some things not to do when posting on social media:
1. Avoids Fights or Arguments on Social Media - Arguing online has a negative impact on the company's brand. While many people are entertained by and enjoy trying to follow these arguments, they are doing so for the wrong reasons. These social media behaviours will not entertain or impress a potential employer. Before engaging in an online debate, consider other ways the company can express itself in a professional and well-thought-out manner.
2. Overshare Content - While posting online can be efficient, there comes a point when an account shares too much content. Oversharing can drive down the road social media users. Instead, determine the best post frequency for each platform.
3. Misuse Hashtags or Trending Topics - Incorporating hot topics and effectively utilising tags in company posts can be an excellent way to get noticed online; however, the company must first conduct research. Before including a specific topic, hashtag, or keyword in a post, make sure you understand why that topic is trending in the first place. If the hashtag is associated with a negative or unfortunate event, avoid using it.
4. Don’t Project yourself Needy - The company should never ask its followers to 'please retweet' or beg Facebook friends to 'like' the page on a regular basis. To complete those tasks, you should be creative and shareable. This will assist the company in gaining followers.
5. Don’t excessively depend upon Auto DMs - Excessive reliance on Auto DMs, or Direct Message, is not a wise practice. The company should never send an Automate DM to every new follower, but being used for a one-on-one discussion with a follower is considered the best option.
6. Don’t go for Numbers of Followers - We all know that going for quality is far superior to going for amount, but the same is true for social media marketing. The business should never get caught up in the numbers game, as having more followers may result in the creation of a spam account.
Social media empowers us to project our voices to large audiences, increasing our chances of success while also increasing our chances of failure. These risks of failure should not deter you from sharing your ideas and promoting your brand online. By adhering to these social networking dos and don'ts, you can avoid making mistakes on Facebook, Twitter, LinkedIn, Instagram, and other popular social media platforms.