According to Bagdikian (1997), media serves as a source of education, entertainment, and information. It also serves as a watchdog to protect the public interest from wrongdoing and to raise public awareness. It should represent and speak for the public. It also establishes the timetable. Its responsibility is to be truthful, fair, accurate, and objective. It should adhere to the agreed-upon code of ethics and professional conduct.
Conventional media, such as television, radio, & newspapers, is a common way of marketing and disseminating information. Conventional media (electronic and print) play an important role in society.
While Social media is an innovative form of marketing and spreads information through the Internet and Social networking channels like Facebook, Twitter, Conventional media are the mass media institutions that predominated prior to the Information Age; particularly print media, film studios, music studios, advertising agencies, radio broadcasting, and television.
Despite the fact that the media landscape has changed dramatically and people are beginning to embrace new media, most people still get their information from traditional media (internet and digital communication technologies). The traditional media of today has changed dramatically as a result of a variety of factors. Some of these factors are the result of ownership, advertising, and pressure, as well as competition from new media.
Today's conventional media is commercialized. To commercialize something means to turn it into a business. However, the term connotes corruption, which means emphasizing the profitable aspects, particularly by sacrificing quality or debasing inherent nature. The trend toward weaving advertising and promotion into the fabric of mainstream press, as well as the increasing popularity of sales and marketing in all elements of media production and structure (Andersen and Gray, 2008)).
Since the advent of social media, the way we consume and communicate information and news has shifted dramatically. For one thing, traditional media is no longer a one-way street: consumers can now participate in the conversation and influence the news.
Social media has also made it possible to access news in real-time, for example, just seconds after a major event occurs. Social media can also be used to identify trends and make predictions based on conversations in ways that would previously require thousands of dollars in survey costs. Finally, with the help of social sharing techniques, the shelf life of an article or story, as well as its reach, has skyrocketed.
Since its inception, social media has served as a virtual gathering place for your friends, family, and acquaintances to share ideas, options, memories, and more. This constantly on, increasingly mobile, integrated part of our lives has given us an outlet to say and share things like we haven’t before. For brands, this means there are opportunities and dangers to be aware of. We’ve compiled the main positive and negative social media impacts for brands using social media statistics.
Social media positive impact opportunities for blogs
Let’s learn from what these social media statistics are showing us and develop a social media marketing strategy that is built to last. Based on the positive impact and negative impact of social media statistics, there are a few key steps brands and businesses can take to ensure they have a solid social media marketing strategy:
AI is transforming marketing solutions by its ability to collect, analyze, apply, and interpret information. As it advances, so will the ability to use it to improve digital marketing strategies as well as provide valuable customer insights for businesses.
It is suggested that artificial intelligence will be essential in future digital products, particularly in the field of digital marketing. From the film "The Matrix" to Google AI, from the amusing and intelligent Siri to Tesla's self-driving car, more and more enterprises are implementing AI in digital marketing for their businesses. Artificial intelligence is reshaping the future of digital marketing.
With the ability to collect data, analyze it, apply it and then react to it, AI is revolutionizing digital marketing. As the amount of information on potential consumers grows, AI will become more important due to its ability to make data-based decisions quickly and accurately. Here are some ways AI is changing digital marketing:
AI is now more accessible for businesses, making it a valuable tool for digital marketers. It is irrefutable that AI largely influences the choices of your customers, helping to provide relevant recommendations and timely customer service. Looking at the ways that you can make use of it will better enable you to grow your brand and meet the expectations of your customers.