With an increase in competition in the market, the value for marketing, communications, sales have gone high. For any company’s success, it is very important to build its image in the market in a positive manner. This can be done in many ways but the most vital way is through building good public relations. And for PR agencies the relationship with clients matters most. Even though there are very few knowing the value of PR, Public relations has always been the most impactful strategy which is followed by many well-established companies.
When it comes to Public relations is not only about building relations, but also it is about maintaining a reputation for the company. It is very easy to read, but getting the job done in the field of media where everything works on contacts, can be challenging at times.
It is said that with hard work and dedication over a time everybody gets paid right. But this theory goes upside down when it comes to Public relations agencies. After a lot of hard work, these agencies come back to square one, bargaining to and forth for a decent hike. Why is this so? The trend for such needs to be altered, and this can be done by opting in a new methodology for getting paid right for the services PR agencies offer to the client and those are:
About the author:
Sanjana Rao – She is a graduate in Journalism & Mass Communication. She has worked with Humane Society International/India as Public & Media Relations Coordinator and has already proved herself to be an integral part of K2 Communications Pvt. Ltd.