Competition is healthy in every industry; preventing contemplacency, encouraging innovation, improving every aspect of your business and strategically planning your attack against your competitors. A way for your business to successfully compete with other competitors with search engine optimisation (SEO) is to perform a competitive analysis.
Competitive SEO analysis is a formidable research strategy that is important within digital marketing, helping you to rank higher, get more traffic and earn more conversions. Utilising the information gathered with competitive analysis highlights the areas of strengths and weaknesses of your site and your competitors’ sites. Allowing you to capitalize on your competitors' weaknesses and improve your own.
Competitive SEO analysis can be used as a guideline to improve search rankings, user experience and innovation. It can consist of:
With competitive analysis you can step back and reflect on the overall market and where you stand in relation to your competitors.
There are various tools that will allow you to search the top result pages. Pay attention to keywords that all your competitors are utilising but you are not, analyse which pages rank for the most keywords.
Assess the critical factors of your competitors. This competitive benchmarking, including your own site’s traffic from search, keywords, and backlinks will help you improve your site and take advantage of your competitors’ weaknesses.
Whilst compiling this information:
Completing an SEO competitive analysis is a strategic asset to increase your site’s engagement, making small improvements, keeping tabs on your competitors and monitoring your ranks. Eventually you will see an improvement and innovation in your company will excel.
You can utilise and analyse our competitive reports. Each sample report will focus on various data such as: Advertising Insights, Competitor Social Media Tracker, SEO Overview, Self Site Audit, Keyword Analysis and Competitors Backlink report.
These reports show: