One of the world’s leading diamond brand wanted to strengthen its PR across South India
Diamond jewellery has great influence in every aspect of people’s lives in South India from weddings to cultural traditions, the company wanted to create a trend by making a cut into South Indian heritage. For this, the brand understood more PR focus should be given to the southern market.
Several PR tools were implemented simultaneously that helped them to attain maximum visibility and brand re-call.
Deeper penetration of the brand in the southern region. 500+ media imprints garnered during our PR Campaign.