client since:

Leading Hospital Group

Leading Hospital

Campaign Objective

A world-class hospital, established to provide patient-centric care, driven by medical innovation and a culture of excellence. The state-of-the-art super specialty hospital with 250 beds  offers comprehensive primary care to quaternary care services, with centers of excellence in Cardiac Sciences, Neuro Sciences, Gastro Sciences, Orthopedics, Organ transplantation, and minimally invasive surgeries backed by high-end critical care and emergency medicine. The hospital has best-in-class infrastructures and technology like Biplane Cath lab and Intra operative MRI. It also has a 53-bed ICU. The hospital became a part of our clientele on the basis of our excellent PR servicing of a sister concern.

PR strategy

We achieved our objective to secure media coverage highlighting medical care and doctor proficiency. Placements included local, regional, and national coverage across print, broadcast, and digital media. Gradually, the hospital's reputation grew, attracting patients and healthcare providers alike. Today, it is recognized as a leading healthcare provider in the region, a testament to the power of strategic PR. We boosted awareness around the newly established hospital so it stood out in a market where consumers have a lot of choices . We positioned the hospital as the best choice for healthcare seekers in the category and also promoted the centers of excellence in the industry. We promoted the group's strengths: standout provider in the areas of centers of excellence, staff that prioritizes compassionate care, and interpersonal connections on par with medical excellence. We reinforced the message that conveyed that patient safety is a priority.


The hospital, its doctors and medical care, got an impressive coverage in print and online media. There was inreased awareness among people on the hospital's capablities.
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