The company enjoys a rich heritage with a focus on being a global leader in water heaters. With years of integrity, innovation, and customer satisfaction. The company has been established as a firm with many firsts - world-class innovative features like the Blue Diamond glass lining, glass-coated heating element, and energy-efficient insulation to appeal to Indian consumers. The company now has an outstanding reputation for excellence in all of the markets it serves, a factor that explains why many of its customers are loyal to it. When done successfully, good PR can help a company generate earned media placements that assist in constructing brand identity and industry equity. People trust established brands and public relations has helped generate a great brand identity and customer recognition for the company. The media impressions have also been good and are XXXXXXXX